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You read a book and a week later you hardly remember a thing.

You watch a video and a day later it’s lost from your memory…

The fix? Always write down your three biggest takeaways from anything nonfiction that you read or watch.

Keep a notebook or file just for this purpose. Review it often. And put those three things to work in your life as soon as you possibly can.

The world’s wisdom and secrets is at your fingertips inside books old and new. Many of the world’s greatest teachers and successful people share their secrets and strategies inside the pages of a book.

When you read for learning, you are only moments away from discovering some new information that can change the course of your life in new and better directions.

But you must take action.

And you must REMEMBER the insights that really matter.

Read to learn and grow, and remember to write down your three biggest takeaways from each session, and then take action on what you are learning so that it becomes internalized wisdom.

Start doing this, and every day can be a better day as you absorb the knowledge of the happiest, healthiest and wealthiest people in the world, and incorporate it into your life so that you can be one of them too! Then write your own book for other people to remember! 🙂

In 1955, Jack Daniels wasn’t the best selling whiskey in the world. In fact, most people had never even heard of Jack Daniels. It was a small, regional brand selling just 150,000 cases annually of its black labeled Tennessee whiskey.

But by the end of 1956, sales had doubled and there was a Jack Daniels shortage. Demand in the U.S. for the whiskey steadily increased at such a high rate, the distillery wouldn’t have enough product to export to other countries for almost two decades.

So what changed? One tiny little sentence uttered onstage by just the right person – Frank Sinatra.

Frank brought a glass onstage and uttered this line: “Ladies and gentlemen, this is Jack Daniel’s, and it’s the nectar of the gods.”

Here’s what we know:

One endorsement from the right person and your product can potentially take off. The above example was long before the days of social media, so imagine what can happen today.

Caution: This was also before endorsements and brand ambassadors became a thing. Now if someone well-known endorses your product, people might think this person is getting paid, even if he’s not.

Jack Daniels didn’t even know Frank liked their product until this business changing moment. But once they heard what happened, they made sure Frank’s glass was never empty again. Wherever Frank performed, there was a case of Jack Daniels waiting for him in his dressing room.

And here’s how we can use this information:

Make a product so terrific, people will endorse it even when they’re not a paid spokesperson. With social media today, even an unknown person can become an ambassador for your brand if they love what you do.

When someone endorses your product, thank them and never stop. The free products you give this person will be dwarfed by the profits you earn from their efforts to get your brand seen and used.

Get your product in front of as many well-known people in your niche as you possibly can. Jack Daniels got lucky, but you can make your own luck by giving away sample products to bloggers and social media mavens.

You did hear that George Clooney sold his tequila business for up to $1 billion, right?… I guess the power of celebrities and alcohol sales is still as strong as ever. Go figure! 😉

Sometimes you don’t have hours to write and mull over headlines. When that happens, use these templates to speed up the headline writing process.

1: Get [desired result] in [time period]

This is a promise that is delivered in a certain time period.

Examples:

How to get the perfect body in 61 days

How to become debt free in less than one year

Guys: Become a dating master in 72 hours

2: [Social proof] Ask a question

You’re providing social proof that what you say is true. And by asking a question, you’re actively involving the reader in the topic.

Examples:

1,126 Women Lost Weight with Us. Will You Be Our Next Success Story?

Borrows Institute Declares Our Math Tutoring The Best Ever. Can We Help Your Struggling Student Excel at Math?

This Man Started and Sold 6 Companies for $9,567,453 in Profit. Can He Help You Start Yours?

3: [Number] Lies About [Something]

Anytime someone is being lied to, they want to know what the lies are and why they’re being told.

Examples:

5 Lies Your Broker Is Telling You About The Stock Market

3 Lies About Heart Attacks In Women: Believe Them At Your Own Risk

7 Horrible Lies The Cancer Industry Is Using To Keep You Sick

4: [Problem?] [Secret Surprising Shocking Solution]

Anytime you hint that you have information that’s not readily available to the public, or that most people don’t know, you’ll make people curious enough to find out more.

Use words like secret, shocking, surprising, little known, finally revealed and so forth to communicate that you’ve got something interesting to share.

Examples:

Aphids Eating Your Plants? Surprising Home Remedy Kills Aphids Dead without Poisoning Your Harvest

Is Your Dog’s Behavior Driving You Crazy? Little known Training Trick Makes Dogs Listen to Your Every Command

Can’t Afford College? The Secret to Getting PAID to Go to University

5: The [New Product or Method] that [Somebody] Now Loves

If your audience is skeptical of your product, or if your product is brand new and no one’s heard of it, this can be a great headline.

Examples:

The New Weight Loss Method that Medical Doctors Recommend to Their Patients

The Strange Home Remedy that Psoriasis Sufferers Love

The So-Called ‘Scam’ Investment System that Insiders are Secretly Using to Make Fortunes

6: [Authority Figure] [New Information]

For the ‘authority figure’ you can use a celebrity, an authority in your niche, a particular organization or whatever.

Examples:

Brad Pitt Reveals His #1 Strategy for Getting Over a Failed Relationship

The Exact System Warren Buffet Uses to Double His Money Daily

3 out of 4 World Chess Champions Use This Program to Improve Their Game

7: [Problem] [Solution]

This one is straight forward and easy to use.

Examples:

Investors Are Losing Everything in This Volatile Market: How to Safeguard Your Money While Earning 10-16% Interest

Over 50 and Tired all the time? How to Have More Energy than a 20 Year Old.

Can’t Get Dates Because You’re Not Skinny? How to Have Men Begging to Go Out with You Regardless of Your Weight

And there you have it – 7 headline formulas you can use for subject lines, book titles and of course headlines.