One of the biggest obstacles holding you back from success online could be the fear that your writing is lousy. But let me ask you… can your readers understand your meaning?

Or are they as flummoxed as I was when I read this YouTube comment?

The unwieldy downtown conjecturally suffer because belt seemingly buzz vice a jumbled goose. scandalous, adhesive september

I don’t know if this came from one of the early bots, or perhaps someone who knows no English but received a dictionary for his birthday, or just someone who drank a few too many.

Whatever the case, it received two replies (both positive!) within three days and I’m betting your writing is better than that.

So, stop sweating your writing skills and just write. You’ll find the more you do it, the better you get.

And have fun. If you don’t find at least some pleasure in creating your posts and products, maybe you’re in the wrong niche.

Content marketing isn’t supposed to be that hard. After all, if you find that your belt seemingly buzzes vice at a jumbled goose in a scandalous manner, then sticking to September might be the right move after all. 😉

Relax. Have fun. Make some mistakes.

And just write.

Refunds cut into your sales, right? And they’re darn annoying, too. You work so hard on your product and then someone tells you that it’s not worth their money. Sigh.

But we have to offer guarantees to keep our conversions high, right? Maybe not, because human psychology is a strange thing.

Let’s say you sell a $1,997 course with a full 60 day money back guarantee. What your guarantee has inadvertently done is tell your customer that it’s in their best interest to sell themselves against your course and get their money back.

And some of them will do exactly that.

But if you don’t offer a refund and instead demonstrate how valuable your product or service has been to others, how they’ve used it to get results and how there is nothing else like it on the market, then maybe you don’t need a guarantee.

After all, a guarantee is supposed to be a way of showing that your product WORKS. But if you can demonstrate that users get actual proven results, isn’t that so much better than an offer to refund their money?

It’s something to consider. You can either let your customers convince themselves that your product isn’t worth what they paid…

… or you can demonstrate up front that this is the bargain of a lifetime and you want serious buyers only.

I was talking to a guy the other day, and while I didn’t get all of the details of his business, I think I got enough that I can share it with you. This guy doesn’t have products of his own. He doesn’t have a website. Heck, he doesn’t even have a squeeze page.

Yet he’s building a massive email list using paid traffic in a self-liquidating manner. That is, he’s making as much or more money than he spends on traffic to build his list.

Have you heard of Click.org? It’s software for link tracking and I recommend you check it out. But it does a lot of other things, too, one of which is to place a pop-up on any affiliate page you choose.

So, let’s say you’re promoting the ABC product. You’ve got your affiliate page and you know the offer converts. You go to a site like Udimi.com and purchase solo ads. You send this traffic to your affiliate page to make sales to pay for your solo ads.

But on your affiliate page of ABC product, you place a Click.org pop-up that grabs the person’s email address. Essentially the affiliate page becomes your landing page. Sales of the product pay for your traffic. You don’t have to write copy, deal with customer service or any of that.

That’s what this guy is doing. He offers an awesome lead magnet directly related to the product he’s selling. His traffic grabs the lead magnet and may or may not grab the product.

But what if they don’t sign up to his list? Then he uses Click.org for retargeting. He brings visitors back to his affiliate page and back to his pop-up, and it only costs a few cents each. He gets more sign-ups to his email list and he makes more product sales.

And he does one more thing… he goes to similarweb.com, types in the URL of the sales page he’s promoting without the affiliate link. He scrolls down and finds the top referring sites to that offer. Then he goes to those same referring sites and buys the same traffic so that the offer goes through his affiliate link instead of directly to the product owner. Sneaky, right?

And again, he uses retargeting to bring prospects back to the sales page for pennies, and he makes even more sales. All you need to get started with this business model is an autoresponder to capture your new email subscribers and Click.org.

As long as the offer you’re promoting pays for your advertising, you can list build as long and hard as you like. Your profits will come from the other things you sell to your list. And of course you can do this with multiple offers in multiple niches simultaneously if you like.