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Archive | March, 2021

Weird Case Study of Amazon Book Trading Business Earns Up to 6 Figures from Home

When I first heard this one I dismissed it as something that couldn’t possibly make all that much money. I was wrong.

Weird Case Study of Amazon Book Trading Business Earns Up to 6 Figuresfrom Home

Here’s what a friend of mine (we’ll call her Beth) is doing with Amazon to currently clear several hundred dollars a day and quite possibly reach the 6 figure mark this year.

She is, in a nutshell, buying and selling books.

But Beth’s not haunting thrift stores or yard sales to do this. In fact, she never leaves home. She has two methods she uses that go hand in hand, sometimes clearing over $100 PER BOOK.

Beth’s first method takes advantage of the fact that most Amazon shoppers want to use their Prime account to get free, fast shipping. Because of this, they will often pay far more for an item than they need to.

She looks for new and used books (HINT: Textbooks work really well for this!) that have a large Prime price tag and a much smaller price if you buy it directly from the seller. For example, she showed me a textbook that is selling for $170 on Prime, and for $12 plus $3.99 shipping directly from the cheapest seller.

There were actually a couple dozen copies selling for $50 or less. She buys up all of the cheaper copies, ships them to Amazon and then sells them through Amazon Prime for much larger prices.

I know, this sounds like needles in haystacks, but she has gotten really good at finding these deals. She wouldn’t divulge her search technique, except to say that she perfected it one rainy afternoon when she had nothing else to do.

She also searches other book sites beyond Amazon, and she says that some of her very best deals come from purchasing books from other sites and then selling them on Amazon.

That’s the first half of her business. The second half is weirder still.

If you’ve ever looked closely at Amazon book listings, you’ve seen that little box on the right of some listings that say, “Do you have one to sell?” Amazon will pay you to send them books that they can then sell. But here’s what’s so weird…

There are times when you can buy used books from Amazon sellers for a lot less than Amazon is willing to PAY for the books. And when you tell Amazon you have a book to sell, they lock the price for 25 days. This gives you time to receive the book you purchased and send it on to Amazon. If the price Amazon is willing to pay goes UP in this period, you cancel the price you were going to receive and get the new, higher one.

You can buy more than one copy of a book and trade it in. You can also find cheaper books on other book sites and then sell those to Amazon. You can also find other websites that will sometimes (often?) pay more than Amazon.

Here’s another weird fact: Every book site that buys books pays you in cash except for Amazon. They pay in gift cards. That seems like a flaw in the system, right? But Beth uses these gift cards to buy more cheap books that can be resold at higher prices, making even more profit. Gift cards may also save you on taxes but you didn’t hear that from me. Consult your tax person.

Beth handles the books herself – both incoming and outgoing – by purchasing a scale and a thermal postage printing machine that makes everything simple and easy. But I understand there are also third-party process centers that will handle the books for you for a fee. This includes both receiving the books from individual sellers and packaging them up to send to the book websites of your choosing.

And there you have it: A weird little arbitrage book business that almost anyone can do. The downsides as I see it are you need money up front to get started because you’ll be purchasing books. The more money you have, the faster you can build your business.

Also, if you’re selling books to individuals, you will have to sometimes wait to make the sales. That’s fun, though, because you never know how many sales you might wake up to each morning.

If you’re interested in this, start with books you know sell for high prices such as textbooks and branch out from there. It could be a great way to make your mortgage payment each month, or possibly even build a full-time five or six figure income.

Use this Netflix Binge Trick in Your Videos

You send out an email to your list promoting your webinar replay. Of course, you might not call it a webinar replay because some people don’t want to sit through a recording that lasts for an hour or two.

Use thisNetflix Binge Trick in Your Videos

They like what they read in the email.

They click over to the page with the replay.

They like the copy on that page… “This is interesting! Maybe I want to buy this… hmmm… let me click on this video…”

“ARGHHH!”

“Two hours long??”

“No way.”

They close the page.

And you just lost them.

Whoops.

What happened?

They liked what you said in the email. They really liked what you said on the page. But when they clicked the video and saw how long it was going to be, they abandoned ship.

How can you fix this?

A couple of thoughts…

First, tell them what they’re going DISCOVER in the video. Sell the video, not the product. Let them know the video is chock full of awesome, usable information. Invoke a strong sense of curiosity as well as the feeling they will miss out if they don’t watch it.

You might think of this step like a movie trailer… showing just enough of all the best bits to pull them to the screen and make them drool for more.

Second, don’t make the video two hours long.

Or even one hour long.

Make it about 10 minutes in length.

“Wait! I can’t sell my program in 10 minutes!”

You don’t have to because you’re going to use more than one video.

Here’s the key…

In the first video, hit the ground running and immediately give them something great such as a huge benefit and what they need to do to achieve it. Leave out the step-by-step instructions of how to do it because you’ll teach that in the paid course.

Then tell them what you’re going to reveal next…

And here you can either use a script that automatically brings up the second video, or if you’re not that fancy, give them the link.

The end of the first video sells them on watching the second video. The end of the second video sells them on watching the third video. They are binge watching your videos, something they are accustomed to thanks to streaming services like Netflix.

In each video, gently let them know that as great as this information is, paid members get the mother lode of life-changing or business-changing info. Using this method has a couple of advantages…

You are hyper aware that every second of video needs to either convey great info or sell them on watching the next video. You don’t allow yourself the business-killing luxury of being boring.

And the viewer gets pulled in bit by bit, much like a seduction. Done right, there’s no way they want to miss what’s in the next video. Throughout the process, viewers are being courted into purchasing your product.

Give it a try… I bet your conversions will increase dramatically.

Instantly Be More Charismatic in Videos

When teaching and selling via video, nearly all of us could do just a little bit better. We could be a little bit more interesting, a little bit more enthusiastic, a little bit more entertaining and a little bit more charismatic.

Instantly Be More Charismatic in Videos

It’s not easy to narrate a long slide show or to face the camera for a length of time and hold attention. Most of us are not professional presenters or announcers and we haven’t been trained in how to hold an audiences’ attention.

But there is one trick I stumbled upon that can instantly improve almost anyone’s delivery, and it’s this:

Speed up your performance just a little bit.

You can do this one of two ways:

Either edit your audio/video to remove any ‘umms’, ‘ahhs’, ‘let-me-see’s and so forth. Remove them entirely. Long pauses? Remove them. Anything that doesn’t move the story forward? Rambling? Needlessly repeating yourself? Remove it. If you don’t want to edit your video, get someone to do it for you.

The second thing is to speed it up. Just a little. You don’t want to sound like a chipmunk. But if you slightly increase the speed of delivery, either by speaking faster or speeding up the video, it can make a remarkable difference.

Play around with this and see what happens.

One last thing… smile. Regardless of whether they can see you in the video or just hear you, they will know when you are smiling. Laughter is great, too.

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