Archive | December, 2017

Actually, I wanted to title this… “How to get the best affiliates to promote your products, put your links on their download pages, give you free solo ads, place your products in their funnels and send you lots of money and prizes.” …but obviously that title would be a bit long.

If you’ve ever promoted a product with a big launch, then you’ve probably seen those things called a ‘leader board.’ Usually it’s the top ten – although it could be top 15, top 20, etc. – affiliates at any given moment during the campaign.

Here’s the thing about leaderboards – everyone who is in on the launch can see them. And everyone knows who is at the top and who finishes at the top, too.

Being at or near the top of a leaderboard means of course that you are making good commissions, but it can also mean prize money. Some affiliates and list owners make five figures a year in prize money alone.

But being at the top of a leader board gives you a lot more than money – it also means you’re going to get some great offers from other product owners who want you to promote their products.

They’ll contact you asking you to mail out for them, and in return they’ll offer to mail for you when you launch products.

These reciprocal mailings can get you a lot of money, and not just from the people who ask you to promote.

When a product launches, there is a group of affiliates who are in on the initial launch, and another group who sees the launch happening and decides to jump on board at the last moment.

So having even one or two big name marketers promoting your product can result in dozens of other affiliates promoting as well.

But what if you don’t want a reciprocal mailing? Then you can ask for something else, like a free solo ad to their lists, an ad on their download pages, or you can ask that they promote one of your products in their product funnel.

Frankly, you can ask for anything you want. Free membership for life? Sure. Special deals for your readers? You bet. Advice and coaching? Yes.

Getting onto the leaderboards can do wonderful things for your business besides earning you commissions.

So how do you get on the leaderboards?

Obviously having a large responsive list full of people who trust you is one way.

But what if you don’t have a large list yet?

Then you might want to team up with other marketers. You’ll have to share in the commissions, but then you’ll also get to share in the perks as well.

Just make sure that your name appears on the leaderboard, and not some generic business name.

You want everyone to know that you’re on that board so you can get some of the perks that come from being a top dog.

Wouldn’t it be great if there was some way to know exactly what to charge for your products, so you could make the most money?

After all, if you price low you’ll make more sales. Price high and you’ll make fewer sales, but each sale will be worth more.

You could look at your competition for clues. That’s how most marketers do it.

You could ask your customers.

You could ask your peers.

You could draw random numbers out of a hat…

…do you see where I’m going with this?

NONE of those answers is the right one.

The only way to know for a FACT which price point will make you the most money is to TEST.

Yet very few marketers do this.

And when you test a price, remember to take into consideration the number of refunds, too.

If it’s a membership site, keep track of how long members stay at each price point.

Here’s a quick example of why this matters so much:

You test two different price points on your membership site:

$47 a month and $17 a month.

At $47 per month, you get 2% of prospects to sign up, and on average they stay for 2 months.

At $17 per month, you get 4% of prospects to sign up, and on average they stay for 6 months.

Out of hundred prospects, the first month you’ll make $94 at $47 apiece, or $68 at $17 apiece. So it looks like $47 is the winner.

But when you take into account how long each member stays, it’s an entirely different story – $188 versus $408.

Always always always test your prices. You might be shocked to discover you’ve been leaving a heck of a lot of money on the table.

Wouldn’t it be great if there was some way to know exactly what to charge for your products, so you could make the most money?

After all, if you price low you’ll make more sales. Price high and you’ll make fewer sales, but each sale will be worth more.

You could look at your competition for clues. That’s how most marketers do it.

You could ask your customers.

You could ask your peers.

You could draw random numbers out of a hat…

…do you see where I’m going with this?

NONE of those answers is the right one.

The only way to know for a FACT which price point will make you the most money is to TEST.

Yet very few marketers do this.

And when you test a price, remember to take into consideration the number of refunds, too.

If it’s a membership site, keep track of how long members stay at each price point.

Here’s a quick example of why this matters so much:

You test two different price points on your membership site:

$47 a month and $17 a month.

At $47 per month, you get 2% of prospects to sign up, and on average they stay for 2 months.

At $17 per month, you get 4% of prospects to sign up, and on average they stay for 6 months.

Out of hundred prospects, the first month you’ll make $94 at $47 apiece, or $68 at $17 apiece. So it looks like $47 is the winner.

But when you take into account how long each member stays, it’s an entirely different story – $188 versus $408.

Always always always test your prices. You might be shocked to discover you’ve been leaving a heck of a lot of money on the table.