If you’re an online marketer, you’re probably going to get flamed now and then.
But you know what? Getting hate mail is actually a GOOD thing.
In a nutshell, here’s why…
If you’re trying to please everyone, you’re pleasing no one. If you’re pleasing no one, well, you’re probably not making any money.
The reason we choose a niche is because we’re targeting a certain market. Everyone else need not apply. It’s like in sales – you’ve got to get through some “no’s” to get to the “yes’s.”
But online is slightly different because instead of people simply telling you “no,” you’ll have a few who go off the deep end and write you a nasty email.
What should you do?
First, be happy. If you’re annoying somebody that bad, you’re also making others happy. Do you think Rush Limbaugh (a famous ultra-conservative radio talk show host in the U.S.) angers a lot of people? You bet! Yet he’s a multi-multi-millionaire.
Second, don’t reply. People who send you hate mail are trolls, and the moment you enter into a conversation with a troll you have lost. So just ignore it.
Third, you might talk about the email to your readers. Why would you do something so seemingly crazy? People like to “belong.” And when they read the email, they will see it as written by someone outside of your clique. It becomes an “us” vs “them” sort of thing, with you and your readers being the “us.”
Your audience will appreciate that they are a part of YOUR group and will see the offending party as an outsider, thereby strengthening your bond with your people. It can even make your sales go up for that day.
So next time you get hate mail, smile and know that you are indeed doing something right.
One more thing – be sure to delete and blacklist the sender from every email list you’ve got. The best thing about this kind of person is never hearing from them again.
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