Archive | April, 2020

Okay, this one will take a little legwork, but it is work you’ll be doing anyway. Only this time, it will pay off double. Here’s how it works: Every marketer winds up hosting downloads, pdf’s, zipped files, redirects, cloaked affiliate links, images and a bunch of other things. The way we do it is generally like this: yourdomain.com/buythisproductnow.

Now then, to make this work you’ll want to get a domain name that you use only for hosting all of this stuff. It should be a catchy name that directly pertains to your niche – something that arouses interest and curiosity all by itself. For example, TheNakedMarketer.com or TakeThisJobAndShoveIt.org.

Host everything on subdomains of this domain. As you get traffic to all of these subdomains, a funny thing is going to happen: You’re going to get traffic to your root domain as well. Even though you never send anyone there, people are going to get curious, lop off the part after the slash in your domain name and see what’s on the home page.

This is where you make your money. You can either put up a squeeze page that’s followed by a one time offer, or you can redirect it straight to an affiliate offer.

If you get 500 people a month going to this domain, and only one out of 5 joins your list, that’s still 1200 new subscribers a year. PLUS whatever sales you make from the one time offer. If you position your squeeze page correctly, you should get a conversion rate much, much closer to 50%.

Now then, if everyone you’re already sending to these downloads, redirects and so forth are already subscribers, then don’t use a squeeze page. Instead, redirect that domain straight to your highest converting offer of the moment. Even a handful of sales a month can translate into a thousand dollars or more per year, just for doing this one simple thing.

And since you have to place your downloads, redirects, cloaked links and everything else somewhere anyway, why not make some money from it?

Even if you’ve never made a video before in your life, you can do this. And once you have your videos, you can sell them, use them as lead magnets, use them as bonuses to affiliate products and so forth. You can even use them to establish your authority and credibility in your marketplace.

Here’s how you can quickly start making your own video products:

– Download the free screen capture video program called Snagit. You can download it at TechSmith or Google to find other websites that offer it.

– Decide on what kind of video or video set you’re making and the purpose of it. Is it a training? Or an info product? How about a video for a sales page, or maybe a lead generator on YouTube. It could be the video you put on your squeeze page, or the incentive you use to get people to join your list.

If you’re making a product, then keep it simple. Look at what is already selling so you’ll know ahead of time that there is a market for your new product. Look at what Kindle titles are selling, what info products are selling and so forth.

– Now that you know what you’re going to make, break it down into steps. If you’re making a product, for example, then break it down into problem, analysis and solution. Each step will be one video of 5 minutes or less. If one of the steps takes longer than 5 minutes to explain, then break that step into two videos. Think of these as video mini-trainings.

– Create 3 to 4 PowerPoint or Keynote slides for each step, or plan a short demo for each step. If you’re using PowerPoint, then choose ‘browse by individual’ so it can be resized to any size screen. Write the steps as bullet points. Use 3 to 4 bullet points per slide.

– Open up Snagit and narrate as you make your video. The bullet points cue you as to what to say for each slide. Just talk your way through each step as though you were talking to someone there in the room.

– Once you’ve got your videos, you can either host them on your site, use a hosting service like Amazon, or place them on another site like YouTube. As you upload each video, grab the URL and paste it into a Word document in order: Step 1, Step 2 and so forth. Obviously if this is a paid product, you’ll want your videos to be hosted somewhere out of the public eye.

– Write short narrative descriptions for each video and place them above the corresponding links in your word document, to let your readers or buyers know what each video is all about. This document will act as your introduction to your product.

– Then save the document as a PDF. If you’re selling the series, you can deliver the PDF, and buyers can click the links and watch the videos.

You can even give away the first videos, and then offer to sell them access to the remaining videos. For example, on your PDF you show the first 3 video links, then you have descriptions of the rest of the videos but no links. If they buy the product, they get the links to those videos.

It’s a very simple way to make a video product, and you can do it all in less than a day.

Snagit can be used for a lot more than making products, and it’s an excellent way for new marketers to play with video and get results very, very quickly.