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3 Things Prospects Want to Hear From You

You might not be telling your prospects and customers everything they want to know – and it’s hurting your sign-ups and sales. Yet these are 3 easy fixes you can do in a day…

3Things Prospects Want to Hear From You

Tell them what they get when they join your list.

Sure, you’re telling them they get an incentive like a report or a video… but are you telling them you’re going to be emailing them? Are you telling them how often, and what to expect in those emails? Most marketers don’t, and it’s resulting in unsubscribes.

If you’re not telling your visitors that grabbing your freebie means they get emails from you, then you need to do it in the very first email you send to them.

Make a bullet list of all the great things they’ll discover in your first 10 or so emails. And let them know how often you’ll be sending email.

Done right, this small step not only prevents unsubscribes – it even makes subscribers anticipate your emails and open and read them.

Tell them how you are different.

You’ve got competitors – probably LOTS of them. Your customers are having trouble understanding what makes you different from all the other guys. And when they can’t tell the difference – they don’t buy.

So clearly communicate your biggest difference. Communicate it well and communicate it often. Be specific. Don’t just say, “Our traffic generation product is terrific.”

Instead write, “Our traffic generation product stands apart from all others because it details 42 specific traffic generation techniques in step-by-step format. No question goes unanswered. And we even give you an assessment of which 3 technique will be the most profitable for your exact business.

Wow – I’m sold! Seriously, somebody make this product and I’ll buy it.

Solicit feedback.

At the end of any purchase, service or project, let your customer know that you want their feedback on their experience. Tell them you’re going to be sending a survey so you don’t take them by surprise, and so they know you really do want feedback. This puts them in the frame of mind to give you that feedback when they do receive the survey.

There are three kinds of feedback – good feedback, bad feedback and B.S. feedback. The hard part is telling the bad apart from the B.S.

Bad feedback is legitimate complaining about your product or service and shows you where you need to improve. Bad feedback is priceless and can earn you a fortune if you listen and if you make the appropriate changes.

B.S. feedback is a troll who is having a bad day or a bad life and wants to take it out on you. You should ignore this totally because it’s only going to make you feel lousy if you let it.

How do you tell the difference? Sometimes it can be difficult. Ask yourself if acting on the feedback will improve the product or the customer experience. Have others given this feedback? Does it seem like a legit complaint? If not, file it in the round folder, as they used to say (that’s the trash can.)

Good feedback is of course wonderful to receive, but don’t let it go to your head. Instead, find ways to do MORE of what they are praising for an even better customer experience.

And there you have it – 3 things you should be telling your customers: What they’re going to receive in emails and how often they’ll receive it, what makes you head and shoulders better and different from the competition, and that you sincerely want their feedback.

These 3 small changes can add up to a much larger bottom line for you.

How to Write a Legitimate Product Review

We’re all familiar with the “reviews” that are actually sales material in disguise. That’s not what we’re talking about here. If you want to write legitimate, believable reviews that attract search engine attention, increase traffic and build your reputation as an influencer and thought leader, here’s how to do it – complete with a template you can use today…

How to Write a Legitimate Product Review

1. Realize you’re going to be spending some time on this. Commit to using the product yourself and writing a bare minimum of 1,000 words.

2. Choose the product. It should be something you want and you can use, while also being of interest to your readers.

3. Know your audience. What are they most interested in? What are their goals? Keep them in mind during the entire process because you’re doing this review for them.

4. Be unbiased and objective. Don’t bring preconceived notions to your review. Start with an open mind, looking for all of the positives and all of the negatives. Remember, your reputation is on the line so be honest.

5. Use the product. Some reviewers try to get away without using the product, and it always shows in their reviews. Don’t fake it – use it.

As you’re going through or using the product, keep these questions in front of you:

– What does the product do?
– How is the product different from similar products?
– How difficult or easy is it to use this product?
– What makes this product worth the purchase?
– What’s wrong with or missing from the product?
– Who is this product intended for?
– Where can this product be purchased?

6. Take notes as you’re using it. You won’t remember everything later when you go to write your review. Plus your notes will make the writing process much faster.

7. Don’t rely on PR and marketing material. Yes, you can use their photos. But write your own review from scratch.

8. List the good and the bad. You might make a Ben Franklin style list, placing the pros on the left side of the page and the cons on the right. Remember, even if you are acting as an affiliate for the product, your review will be much more believable when you also list the cons. And your reputation will remain intact for future promotions, too.

9. If it’s relevant, include technical information. Just ask yourself – would your readers want to know this?

10. Provide examples of the product’s use. You could write about different situations it might be used in, different outcomes it could facilitate and so forth. If you put the product to use yourself, write about your experience and the results you achieved.

11. If you’re selling the product as an affiliate, be sure to disclose that fact.

Product Review Template:

Writing a professional looking review isn’t difficult when you follow this simple outline…

> Introduce the product and write something interesting about it
> List the key product features
> Talk about the benefits of using the product
> If relevant, include information on the author as well as author case studies
> Discuss the good and the bad; pros and cons
> Explain who would best be served by the product
> Include pricing and purchase information

Unbiased, honest, in-depth reviews aren’t the fastest posts to write because of the research and testing needed. But placing your readers’ interests ahead of your own can help you build a solid reputation as an industry leader.

And in the long run your readers will love you for it, trust you because of it and be more likely to buy your highest recommendations.

4 Proven Ways to Kick Your Social Media Marketing Up a Notch

Social media can be a great place to build your audience and your list. The trick, of course, is to be seen. Here’s how to make that happen…

4 ProvenWays to Kick Your Social Media Marketing Up a Notch

Get in the game.

If you’re not posting, then you’re invisible. Increase your social media activity and your followers will grow.

To do this: Choose a posting schedule and stick to it. For example, 5 times a day on Twitter, 3 on Facebook and 3 on LinkedIn. Use a content curation app to schedule your posts. And know your audience so you can give them what they want.

Join the right communities.

From a business standpoint, communities are where the valuable conversations take place. Find your communities and join those groups to discuss your niche.

Don’t promote yourself or your products the moment you join. Instead, participate in the discussions and mention your product only when it’s the answer to someone’s question. Your goal here is to build relationships with your targeted audience.

Use great eye candy.

You already know that visuals attract eyeballs and make your content more shareable. No doubt you’re already using a visual on every post. But is your visual pulling its weight?

Instead of grabbing the first picture you see, think about what you want your visual to convey. What emotion should it evoke? Should it be playful? Happy? Heart-wrenching? Silly? Hopeful? Celebratory? If you’re not sure, think about your message.

Then choose something that really sings. HINT: You can’t go wrong with pictures of people’s faces – we’re wired to look at others.

Build your own advocacy group.

Studies show that social media advocates increase the credibility of your messages. It’s a form of social proof when other people Tweet your latest blog post or post a link to your latest podcast. Not to mention the extended reach of your advocates.

And did you know your message is more likely to go viral if others are promoting it rather than you? It just makes sense. So start building your own team of people who post for you. They could be happy customers, vendors, virtual assistants and so forth.

You might even have a reciprocal agreement with other marketers to promote each other’s content.

There you have it… 4 reliable ways to take your social media marketing to the next level. Post more often, join the right communities, make the very most of your photos and build your advocacy groups.

Write these down and choose one to do this week, one next week and so forth, until all four are an integral part of your social media marketing efforts.

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