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Archive | March, 2020

Is Your Business a Continuity Zero, or a Continuity Hero?

Continuity is a fancy term for recurring profits, like a membership site that your customers pay for each month they remain a member. From a marketing standpoint, continuity is awesome because it means a steady income for you.

IsYour Business a Continuity Zero, or a Continuity Hero?

But from a customer standpoint, continuity can either be a wonderful thing or terrible headache, depending on… YOU, the marketer.

Let’s face it – you would love to have as many paying subscribers to your continuity program as possible, and you would like to keep them as members as long as possible.

But some marketers take this too far. WAY too far. Unscrupulous marketers (which you are NOT) will make it difficult for members to cancel. Worse yet, they will force customers into continuity membership against their will. For example, they’ll hide the fact that the customer will be billed monthly. Because this is illegal, we see less of this technique than we used to, but it’s still out there.

The second thing less than honest marketers will do is offer Product A for $1, and then attach one month’s free membership to Membership B for free. Of course, after the first month then the customer is seeing a charge on their card that they didn’t expect – the charge for Membership B. If they didn’t read the fine print on the sales letter closely, or if they forgot they needed to cancel, they’re going to think they’re being ripped off. And while you can argue it’s legal, it’s not going to earn the marketer any brownie points with the customer. In fact, that customer will likely never do business with them again.

But here’s the question we should be asking these marketers: Why do they find it necessary to hide Membership B behind Product A? If the membership is so great, why not promote that and use Product A as a bonus?

Here’s the lesson we can learn from this: How you treat your customers today will directly affect your income tomorrow. If you try to hide your continuity in any way, your business and your reputation is going to get hurt.

Instead, make Membership B an amazing value, and then brag about it to the moon. Tell customers up front that it’s $1 today and $47 a month after that. Let them know 3-5 days prior to charging them that you will in fact be charging them, and if they want to cancel, here’s how they can do that.

And if you’re worried this will lose you subscribers, let them know they’re going to get a powerful bonus each month, something that will stick them to you like glue.

The subscribers you keep will love you. You won’t have to worry about your name being dragged through the mud on social media. Your customers will TRUST you and want to buy more stuff from you. And affiliates and fellow marketers will WANT to promote you hard and often.

Bottom line: Treat customers like you would want to be treated, and you’ll build a business that will last a lifetime – not just until you get found out.

Which Method Should You Choose To Make Money Online? Here’s What Works…

There are thousands of courses you can buy that will tell you how to make money online. But there is only one method – sell something to someone.

Which Method Should You Choose To Make Money Online? Here's WhatWorks...

That’s it – that’s the ‘secret’ to making money online.

And once you know the ‘secret,’ it’s just a matter of deciding what you’re going to sell and who you’re going to sell it to.

The easiest way to do that? If you already know the basics of marketing, then probably the easiest method is to turn off your Internet connection and just get busy.

Because building your online business while buying every IM program that comes along is a lot like trying to get across town when you’ve got a hundred people telling you different ways to get there.

“You gotta have the right shoes or you’re not gonna make it – buy these.”

“You better buy our raincoat, it could rain and then you’d be in trouble”

“Dude, use my method and you can avoid the ugly side of town.”

“Take my shuttle bus and it will get you there faster.”

“Go talk to my friend Joe and he’ll fix you right up, only $9.99.”

“You better buy my car because otherwise it will take you forever to get there and besides, it will pay for itself.”

“Forget the car, take my limo and we’ll do the driving for you.”

“Limos are too slow and cumbersome, buy our jet plane. You’re guaranteed to get there fast.”

“That is way too complicated, just ride our camel, he already knows the way.”

“Look, that destination is over saturated and it’s too late to go there. Here’s where you should go instead, and don’t worry – this way works for everyone.”

And so forth.

Pretty soon you’re so confused you don’t know what to do. Meanwhile, the gal who chose her path and ignored the rest has already arrived at her destination. She’s sipping pina coladas and wondering why everyone says it’s so hard to get to where she is. And she’s looking for you… only you’re not there yet.

Get the point? Choose a method, get busy and stay focused until you get there. The rest will take care of itself.

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