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Archive | July, 2019

Get More Visitors from Your Signature File

You know it’s smart marketing to place a signature file in your emails, in forum posts (where allowed), and at the end of guest blog posts and so forth. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or does it stand out and grab attention? If getting more clicks and visitors to your offer is what you want, you must have a compelling signature…

Get More Visitors from Your Signature File

Here’s an example of boring:

“For The World’s Best e-Course on Driving Traffic to Your Website, Go to: sameoldsameold.com/wake-me-when-its-over

Sure, you’ll get a trickle of traffic. Maybe.

Instead, let’s apply some imagination and make a signature file that creates burning curiosity.

If your website is about weight loss, you might use:

“Click here to see a picture of my wife’s abs”

“Click here to see a photo of my ex when he saw me in my new bikini”

Notice in these examples we say to “click here to see a photo.” This phrase works really well at attracting clicks.

If your website is about building muscle, you might use:

“Click here to see me try to bench press my girlfriend”

“Click here to see me try to bounce a brick off my abs”

“Click here to see my wife try to beat a loud-mouth male body-builder in a push-up contest”

Notice all of these use the word “try.” That’s because we’re building suspense – Did I manage to bench press my girlfriend, or not? The reader has to click to find out.

Maybe your website is on dog training:

“Click here to see my dog chasing the mailman”

“Click here to see my dog greeting guests with a cold beer and a bag of chips”

“Click here to see my dog herding chickens into the living room”

Notice all of the verbs in these examples end in ing, as the though action is happening now, not in the past.

Using these techniques you should get far more people clicking the link in your signature line. Your job is to fulfill your promise on the landing page, thereby building rapport and credibility. Once this is accomplished, you then entice them further into subscribing to your list to get your outstanding freebie.

12 Ways to Make Social Media Pay Off

By now you know that social media is great for building your lists and promoting your products. A recent study discovered that sales people who use social media for their jobs outperform their non-social media peers by 73%. But have you thought of using social media for these purposes?

12 Ways to Make Social Media Pay Off

Fundraising. Let’s say you’re using Kickstarter to raise funds for your new project. Problem is, no one knows you, no one trusts you, and no one is telling anyone else about you.

Solution? Get busy on social media prior to your launch. Establish a strong social presence and build your credibility. Once you’ve got a strong following who believe in what you’re doing, that’s the time to start your fundraising campaign.

Referrals. Sure, you’re already hoping your content gets shared on social media, but that’s not enough.

Be sure to always give great value and service to ensure your customers have plenty of positive things to say about you. Then run contests, offer prizes and discounts to encourage your customers to share their positive experiences with their networks.

Status. You can look like a big dog and boost your own credibility by sharing content from the big names in your industry. It doesn’t even matter if these influencers are aware of you – simply by associating your name with their name by quoting them will make you look like an influencer yourself and boost your own credibility.

Ice-breaking. Let’s say you want to make contact with an industry leader. Problem is, so do thousands of others. What can you do? Try following this leader on social media and look for points of common interest.

Maybe she has a dog – what kind is it? Is she passionate about that breed? If so, that’s something you might put in the subject line: “Phyllis, did you see a Yorkie won best of show at Westminster?” This is a much better icebreaker than, “Hey, I’m just one more guy who wants to JV with you.”

Kevin Bacon. It’s said that you can link any Hollywood actor to Kevin Bacon within 6 degrees. So what about the guy you’re trying to get a meeting with? If you can use social media to find common connections and get an introduction from someone he trusts, you’ll have one foot in the door.

Super Hero. You see a tweet from someone complaining about your competitor’s service. Or someone else is talking about a problem your business can solve. Why not don the cape and jump in to save their day? If you do it in the spirit of helping rather than selling, you’ll almost certainly gain a new customer.

Storytelling. Telling your brand’s story is a great way to captivate potential customers. But knowing how to tell the story can be challenging. So why not practice on social media? Give out pieces of the story, or many small stories, to build your brand image. Monitor the likes and shares to see which stories win the most social love, and work these into your marketing.

Help. Do you have a pressing problem? Reach out and ask your social network for help. One couple lost their wedding venue and $7,000 deposit six weeks before their wedding. Thanks to reaching out for help on social media, they received everything from jewelry to a wedding cake to a new event planner.

Anticipation. Build anticipation for your next content – whether it’s a blog post or a book – by posting about your progress in play-by-play fashion. This keeps you in touch with your community, gives insight into your work and provides an eager audience when your content is finished.

Accountability. If you have trouble completing your to-do list, consider posting what you’re going to accomplish in the morning, and then reporting back in the evening whether you accomplished it and how it all turned out. There’s nothing like knowing your entire social network is paying attention to whether or not you do what you say you will do to keep you on track.

Currency. Marc Jacobs opened a pop-up store for the New York fashion week where the only currency that could be used were posts to Facebook, Twitter or Instagram. That’s right – they didn’t accept money, only social media posts, using the hashtag #MJDaisyChain. This is a great way to gather some social media momentum, new clients and terrific testimonials.

Pay it Forward. Find something really nice to say about someone on social media every day, or offer to help someone, or maybe even send out a call to help anyone who asks. Not only will you build positive brownie karma points – you’ll also attract attention from potential customers and best of all, you’ll feel great about yourself and your business.

These are just 12 examples of thinking beyond the social media box. If you keep an eye out for how others are using social media, you’re bound to find even more business building ideas.

Make Extra Money Online Selling Websites

I’ve got a friend who clears $2,000 to $4,000 working maybe 6-8 hours a month, flipping websites. Mind you, he’s not building the sites. He’s locating sites and then finding buyers for them, so he’s acting almost like an agent. Here’s how he is doing it in a nutshell…

MakeExtra Money Online Selling Websites

Choose a niche to research.

In that niche, locate 5-10 good keywords that get 5,000 or more searches per month.

Run a search for each of those keywords and find all the sites that appear on page 1 or 2 of the results.

Eliminate the big sites immediately. You’re looking for sites that aren’t well known and don’t have a huge following.

Make a list of the potential sites and check out their traffic using a site like www.semrush.com or www.compete.com

You’re looking for sites with a $1,000 or more a month traffic price on SEMrush.com and at least 3,000 visitors a month.

Once you’re narrowed your list to the websites that fit these parameters, send the owners an email. You should find the contact details on the websites, or you can do a whois.net check.

In the email, let them know you like their site and you’re interested in buying it. Some will answer, some won’t. By all means send a second email if they don’t answer, but don’t send a third. You don’t need them all, just a couple a week to work with.

Ask for verified Google Analytics proof and income proof, and negotiate a selling price. Generally 8-12 times the monthly income is a good selling price, but of course you want to negotiate the best deal you can get. Let them know you won’t actually be taking possession, you’ve got a stable of clients who purchase websites and you’re acting on their behalf. If you want to make it formal to protect yourself, get an exclusive option to buy the site for the next “X” number of days. 90 is generally good. You might need to pay to secure this option – offer a small amount like $100.

Find a buyer. Use any of the website selling sites to find your buyer, such as Flippa, Ebay, etc. Obviously you’re going to sell the site for more than you’re paying – the difference is your profit.

Use Paypal or Escrow.com to do the transaction. Escrow.com has a broker’s function, so that’s the best option but you can definitely use Paypal to get started.

Be patient. Some deals will happen so easy and fast you’ll be astounded, some deals will never happen, and others take time. Learn as you go. And have fun.

This could turn into a full time income when you get good at it. No doubt there are details you’ll have to figure out along the way, just as my friend did. But it’s a truly simple business formula that most anyone can use to make some extra cash.

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