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Archive | June, 2019

17 Simple Ways to Increase the Power and Effectiveness of Your Sales Funnel

A coaching student recently emailed with a problem you may have encountered yourself – your sales funnel just isn’t working nearly as well as you’d like it to. Fortunately, there are proven techniques you can use to increase any sales funnel’s pulling power, from the ads you place, to your squeeze page, your blog, your sales letters and on your backend.

Here’s 17 simple ways to increase the effectiveness of your online sales funnel…

17 Simple Ways to Increase the Power of Your Sales Funnel

1. Ask for action. Whether it’s a Facebook ad, solo ad or a banner, a squeeze page, a sales page, even a blog post – ask your reader to take the next steps and do what you want them to do. Keep it simple and make it easy to take that action, too.

2. Always offer free information, such as blog posts, articles, reports, podcasts, videos etc. to establish yourself as an authority who can be trusted, as well as someone they just plain like.

3. Describe your lead generating free report in a way that makes it every bit as enticing as a $100 paid product.

4. Show a picture of your report or product, and don’t skimp on this. Get a good graphics designer to create a cover that looks like it belongs on the best seller list.

5. Spend a lot of time choosing just the right title. Whether it’s a blog post, a free report or a product, give it a name or title that creates curiosity or implies a big benefit. If you can do both, you get major bonus points.

6. Include your address on your squeeze page and your sales page. Make it super easy to find on your blog. A real address (preferably with a real phone number) tells people they can trust you.

7. Use your head shot photo everywhere you can. Unless you look like an ogre (and trust me, you don’t) it’s better to have your face seen throughout your sales funnel. This makes you a real person to the prospect, not just some faceless person trying to take their money. Spend time choosing just the right photo, and even use social media to help you pick the one that makes you look like the likeable, trustworthy person you are.

8. When offering discounts, use a dollar amount, not a percentage. For example, $10 off converts better than 10% off.

9. You know those dashed lines they put around coupons? Thanks to conditioning, those lines also work online for getting attention and making sales. Try using them on your order page.

10. Give the order page “coupon” a headline that affirms positive action – ”Yes, I want to lose 30 pounds in the next 60 days.”

11. Give the customer 2 or 3 choices – perhaps a starter option, a full option and a deluxe option. Price the deluxe at slightly more than the full and you will very likely increase sales dramatically.

12. Try placing a less-heavy dashed line around your banner ads as well to stimulate response.

13. Use a direct headline – one that promises a benefit or stresses the offer of free information while invoking curiosity. Test your headlines. Test test test. Then test some more. If this seems tedious, get your VA to do it.

14. If you don’t have a VA, consider getting one. S/he can be doing the little stuff while you focus on improving your funnel.

15. Giving away a free book or consultation? Or is your price crazy low? Put it in the headline.

16. Offer a bonus unlike any other. For example, everyone offers a free ebook, recording, video, etc. Instead, offer something tangible like a real book. Have it shipped via Amazon. Obviously this bonus will only be offered on higher priced products.

17. Offer a free sample. Yes, this is old school, but it works. Offer a free 30 minute consultation, or a free chapter, or the first 3 videos of your 15 video series. If you deliver what you promise and make them want more, you’ll get sales.

One last thing: If you’re already doing all of the above and your sales are still lower than you like, you’ll want to take a look at the big picture. Is your offer a good one? Is the product something people are willing and even eager to pay for?

All the marketing in the world won’t do much to help a lousy offer. If the problem turns out to be the offer, the question to ask is whether you’re charging too much or is it simply something people don’t want? And then take the appropriate action.

Above all else, don’t give up, because the only people who truly fail are the ones who throw in the towel at the first sign of trouble.

Why Would You Create an Udemy Course?

Just like any information product, creating an online course at Udemy allows you to do the work once and get paid over and over again, sometimes for years. “But ebooks and video products and so forth already do that – why an online course?”

WhyWould You Create an Udemy Course?

Would you believe, because it looks cool? When you’re selling your course through your own website, you look just like everybody else pushing an info-product. But when you do it through a teaching platform like Udemy, you automatically get credibility and prestige points.

Plus Udemy will get you customers you never would have found in any other manner. True, they get a cut, but so would affiliates.

Another reason why you might want to create an Udemy style ecourse is this: By having an online course (or 2 or 20) you are automatically an expert in your niche. Imagine trying to sell a brick and mortar business a marketing package when they don’t know who you are. Now imagine selling that same package after you’ve shown them that you are a Udemy Instructor. See the difference?

Sure, you and I know that putting together a Udemy course isn’t rocket science, but to your prospect you are suddenly THE MAN or THE WOMAN who can ride in on that big shiny horse, save the day and fix their problems. Okay, maybe not, but their trust level in you and your expertise just increased by a couple of hundred points, easy.

Here’s yet another reason for creating a Udemy course: You can charge more than you can for a random ebook or video course. Which would you rather do – sell 10 THOUSAND copies of a $10 product, or 508 copies of a $197 product? It takes essentially the same work, yet on the higher priced product you need far fewer sales to reach that six figure number. In fact, just 1.39 sales per day for a year will yield you $100,000.

One last reason to consider creating a Udemy course: Your course makes for a terrific back end product. Let’s say you do sell a $10 product, or you guest blog, or you get interviewed, etc. Where do you send people? Yes, you can send them to a squeeze page to capture their email address, but where do you take them after that? Imagine if, on the ‘thank you for subscribing’ page, you invited them to take a peek at your Udemy course. You could also provide them with an expiring coupon. Even if just a few percent of them buy, you are now making significant money you otherwise would have left on the table.

This can be a self-liquidating method to build your list. Pay for advertising, make money on your Udemy course, and you can continually and almost effortlessly build your list – forever.

If you’re an expert on a topic and you haven’t thought about creating a Udemy course before, you might want to consider it.

Is It Time To Ditch Your Goals?

Everybody knows you’ve got to set goals and stay acutely focused on those goals if you want to achieve anything in life. But what if “everybody” is wrong?

IsIt Time To Ditch Your Goals?

Let’s say you’re a coach and your goal is to win the championship. How do you do that? By focusing on all the things your team needs to do to get good enough to win. Daydreaming about winning isn’t going to be enough. You’ve got to practice, practice, practice.

Or you’re a sales person and your goal is to earn $200,000 this year in commissions, twice what you earned last year. How do you do that? By focusing on calling a certain number of good prospects every single day without fail. Otherwise you’ll continue to work like you have in the past, and the goal will likely be just one more thing you didn’t achieve.

Or you’re a writer and your goal is to write a 240 page book in the next 60 days. How do you do that? By sitting down and writing 4 pages per day. If you don’t focus on the process of writing those 4 pages a day, you’ll never achieve the goal.

Or maybe you’re in Internet Marketing. Wait – if you’re reading this you ARE an online marketer. So let’s say your goal is to earn $10,000 a month. How do you do that: By focusing on the goal? Or by focusing on your sales and marketing process? Of course it’s the day to day process that will eventually get you to your goal. Otherwise it’s all just pie in the sky and wishful thinking.

Obviously goals and your day-to-day focus can go hand in hand. But when you focus on the goal you naturally reduce your current happiness. You’re basically deciding that when you reach your goal, then you’ll be happy and successful. But not now. Not yet.

Conversely when you focus on the system that will get you to the goal, you’re focused on what you need to do right now. You can feel happy and successful each day that you focused on your system, whether that’s writing 4 pages for your book or contacting 15 potential affiliates.

You also have a weird thing happen if and when you achieve your goal if you’re not focused on the process – you tend to stop what you’re doing that got you there in the first place. If you focus on writing 4 pages a day, then you’ll have a new 240 page book every 2 months, or 6 per year. But if you focus only on the goal of having the book written, then once you complete it you’ll stop writing.

So how do you make the switch from goal setting to focusing on the systems that will get you the goals? Identify what needs to be done to reach your goal, and then spend your time doing those things. This way your goal will take care of itself and you’ll feel successful everyday, not just the day you reach your goal.

One more thing: They say you’re supposed to make your goal specific, measurable and time-bound. But if all we’re focused on is the goal, we can end up cheating ourselves to achieve it. Consider the salesman who was so desperate to meet his sales goal, he stole a major client from a fellow sales person at his company. Yes, he achieved his goal, but the victory was hollow and his reputation in the office was shot to pieces.

Conversely, sometimes when we simply allow ourselves to focus on the day to day process and systems that take us to our goals, we find we’ve reached an even better goal we hadn’t initially thought of. Consider another salesman who didn’t stress about the big goal, but instead he simply made sure he emailed 50 prospects a day, called 15 prospects and spoke with 10 prospects. This is what he did day in and day out. Yes, he met his goal, but in fact he exceeded it by all expectations and was hired away by another company to become their new sales manager.

Two sales people with the same goal but two different focuses – which would you choose? Personally I find that a big goal can stress me out, sometimes to the point of almost feeling paralyzed. But knowing that I have a system to focus on that makes everything simple and completely manageable lets me relax and get busy. And I usually achieve my goals well ahead of schedule, without the stress and with a continuing sense of accomplishment and happiness.

Try it – just for one month focus on the day to day process instead of the big hairy goal and see if it doesn’t make a difference for you, too.

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