Archive | July, 2018

…that you can’t achieve in a year.

What happens when you give yourself a goal to do something in the next year?

You procrastinate. “A year? Heck, I think I’ll take a vacation first. I can work on that tomorrow – next week – next month.”

You put it off. And put it off. And a year later… you are still exactly where you are right now, today.

But if you only give yourself 90 days, you’ve got to take action NOW. Not tomorrow. Not later today. But right now.

5 year plans? Work for almost no one. Things change during a year’s time – what about during 5 years? Everything can change.

People function in 90 day chunks. You can’t plan to lose 50 pounds in a year because you’re continually eating the wrong things. Why? Because you think you can always eat right later and exercise later.

But you can lose 25 pounds in 90 days. Now you’ve got a deadline that is close, and you’ve got to get busy now.

And once you’ve lost those 25 pounds in 90 days, you can lose 25 more in the 90 days after that.

Let’s talk about your online business. Can you ramp it up in a year? Probably not, because again, the deadline is too far out. You’ll do everything BUT work on your business.

But in 90 days? You can build a website, build a list, create your first three products, recruit a couple dozen affiliates and do a joint venture or two.

And that’s just the start.

Once you’ve laid the groundwork in the first 90 days, you can level up and leverage what you’re already done.

Maybe you make an average of $2,000 a month during your first 90 days.

But now you have products, affiliates, a growing list, a growing reputation, a name for yourself and people who trust you and want to do deals with you. Do you think you can earn a whole lot more in your second 90 day period?

You bet you can.

Decide what you want and then focus on just doing that thing. Don’t get distracted. Don’t buy stuff you don’t need or spend time on things that don’t take you to where you’re going.

Break your 90 day goal up into 30 day increments. Where do you need to be 30 days from now to achieve your goal? Where do you need to be 60 days from now?

You’re looking at one big goal with two checkpoints along the way to make sure you’re on track.

Focus on this goal for 90 days. Will you do that for yourself? For your family? For your future?

The takeaway:

Ask yourself – where do you want to be in 90 days?

What do you have to do to get there?

And are you willing to do it?

Decide what you want.

Write it down.

Make a plan to accomplish it in 90 days.

And then just do it – in 90 days.

If you’re not repurposing your content, you’re losing traffic.

Repurposing is a technique to change either the format of your content or change its target audience.
For example, you might convert a blogpost into a video and publish it on YouTube. Or you might turn that blogpost into a series of emails, a podcast or even an infographic.
A blogpost on your website will only attract people who are interested in reading content. But when you repurpose it, you reach a new target audience on different channels.
Imagine converting your blogpost into a Slideshare presentation, and then getting 50,000 views. It’s entirely possible to do this. And further imagine that at the end of your Slideshare, you had an appropriate and highly relevant offer to join your list.
Even if a tiny fraction of people who viewed your presentation joined your list, it could still be 1,000 or more new subscribers for you.
You can convert your existing content into:

• Social Media Snippets
• Infographics
• Videos
• Slideshows
• Ebooks
• Pdfs
• Case Studies
• Lead Magnets
• Email Courses
• Images
• Podcasts

And more…
I’d recommend starting off with videos on YouTube, republishing on Medium, pulling out social media snippets, and creating a slideshow on SlideShare.
These are some of the best and proven ways to repurpose content that will send heaps of traffic your way.

You hold a webinar to sell your big ticket item and…

…No one shows up.

It’s every webinar host’s nightmare.

Webinars can be hugely lucrative, IF you get people onto the call. And not just any people, either. You want hot prospects who are eager to hear what you have to say and buy the product you promote at the end.

But let’s face it – while webinars were an easy ticket to sales a decade ago, now people are burnt out on them.

“Another webinar? Yawn.”

Here’s how to get people to not only show up to your webinar, but look forward to it like a kid at Christmas, counting down the days and minutes until your webinar starts and they can soak up every juicy word.

Bold Promise with Proof

Make them a promise they cannot overlook – one that gets their blood flowing and their interest piqued. And then back that promise with proof that it’s already happening.

For example, “The exact strategy I used to make $41,000 in the last month.” Shoot a 30 second video of yourself logging into your accounts and scrolling through your sales.

Another example, “The exact diet that my 10 ‘testers’ and myself used to lose a total of 412 pounds in 31 days.” Before and after still shots are good, before and after video clips spliced into a quick 60 second video are better.

Offer them a Bribe Just for Attending

The better the bribe, the more effective it will be.

For example, “10 Strategies to make an extra $1,000 a month on autopilot.”

Of course, the product you’re selling on the webinar will offer a great deal more potential than just $1,000 a month.

A Webinar to Sell the Webinar

Okay, it’s not really a webinar, but it sure sounds like one. You make a recording in which you enthusiastically greet your potential webinar attendees and get them worked up and super excited to learn what you’ll be presenting to them.

Let them know they’re getting a ton of great information, regardless of whether or not they take the ‘advanced’ option or not.

Once you’ve got them raring to go, you direct them to sign up for the webinar.

Bullet Points

Once webinar attendees have signed up, send them a list of bullet points of all the great information they’re going to learn on the call.

Emphasize there will be a ton of great info given out during the call, enough to get them started, regardless of whether or not they take the option at the end.

Use SMS

If your webinar service is equipped to send out SMS messages, by all means do so. Reminding your sign-ups that the webinar is happening soon can make a tremendous difference in how many show up for the call.

Put as much effort into selling your webinar as you do your product, and you can double the attendees and sales.